Every industry has its own slew of companies that vary in size, capability, focus, direction, and output. The beverage industry is likewise characterized by companies that are large, such as Coca-Cola, and small, such as the organic brands you see all around Whole Foods. Differences such as these characterize almost every industry, and ultimately provide the best consumer experience. In capitalistic America where dreams soar and humans try to fly to catch up with their dreams, companies spring up on a regular basis. With every industry, especially those that are carefully guarded by mega-corporation giants, there is intense competition to be able to provide not only comparable prices but also comparable products - a feat that is difficult to beat if you’re a tiny company with limited resources.
However, there are certain beverage companies that cater to a particular group of individuals. Take the natural, all-organic juice lines that are usually found at places like Whole Foods and Trader Joe’s. These companies cater to the healthier shopper and usually have no interest in getting their beverages at the nearest McDonald’s. This type of specialization segments industries into their respective circles, or areas of predominance. Although these areas often overlap - especially because larger corporations often own many different beverage brands that cater to many of these areas - each is distinctive and has its own role to play in the larger consumer picture.
Another key factor of any industry, especially the beverage industry, is geographical specialization. Urban metropolises such as New York City and Los Angles typically have more demand for healthier drinks given the high concentration of health-conscious people, models, and Hollywood. For example, the Southern states of Mississippi, Alabama, Tennessee, and the like, are among the fattest states in America. Beverage companies undeniably know this information and use these areas to push their most sugary drinks - Coke, Pepsi, Dr. Pepper, etc.
Thus, the beverage industry is comprised of a mosaic of many different stones that vary in size, color, and shape. Somehow, though, when taken as a whole, it creates a full-bodied and rich picture from a consumer perspective.