If you are thinking about getting started with your own beverage brand you will need to know about beverage packaging. Below is a short introduction to the basic fundamentals of beverage packaging. Power Brands consulting is a beverage-packaging expert that has developed over 500 beverage brands for entrepreneurs and companies all around the world. Contact us today for a free introduction to the beverage packaging industry.
The type of beverage packaging you chose will be determined by many factors. Lets start with a very basic element, the beverage formulation or ingredients. The type of beverage packaging you need is different for every type of drink. As an example a cola product will typically have preservatives, which meant that it does not have to be treated with heat and so it can go into almost any type of packaging that holds carbonation. Glass beverage packaging, plastic beverage packaging and aluminum beverage packaging are most common for carbonated products.
A drink like Gatorade, a sports drink, is usually hot filled so it needs to go into much more specialized beverage packaging. Typically hot fill PET beverage packaging is used for sports drinks, enhanced waters and other functional drinks, you can technically fill these types of drinks into glass packaging as well but this is not very practical because glass breaks easily. A hot fill PET bottle has special collapsible panels that prevent the bottle shape from distorting due to the large range of temperatures experienced with the hot fill process. There are many types and sizes of hot fill PET bottles available.
Aluminum cans can be used for many different types of beverages, carbonated soft drinks, coffee drinks, coconut water and functional beverages of all types are filled into aluminum beverage cans. Beverage cans are very cheap to make and one you have perfected the graphics on the can, it can be produced in enormous quantities in can manufacturing facilities all around the world. Aluminum beverage cans are the most used beverage packaging.
Beverage pouches are another very commonly used beverage packaging option. Beverage pouches are most commonly used for children’s drinks. Most beverage pouches use an aseptic filling process, which is a highly specialized type of beverage processing. Aseptic beverage filling maintains the integrity of the beverage ingredients for long periods of time.
Besides the practical reasons for choosing a certain type of beverage packaging, there are equally important marketing reasons. Size, color, shape, and beverage packaging design will all determine the ultimate success of your brand.
There are many other aspects to consider when deciding on the perfect beverage packaging for your new beverage brand, it is vital that you chose the right one for your product, contact our team of beverage packaging experts and make sure you get it right from the start. Contact us now our friendly staff are standing by to help you.